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The People Factor - JetBlue
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By implementing a transparent, clear and directed approach to establishing a culture focused on developing individuals, JetBlue grew rapidly into an industry power at a time when most of its competitors were going bankrupt. By leading every employee orientation, the senior management team created an open communication structure and small company feel. As a result, over 90% of employees can name the five cultural traits of safety, caring, fun, integrity and passion, which demonstrates the level of engagement and unity to the company mission and goals.

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People Factor
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